How SEO Shepherd operates – SEO Services
Every website is unique, that includes your website and what types of services you have to offer as well as to who you cater for. There may be thousands of direct competitors for you, but you may be surprised to find that your online marketing competitors are not even remotely related to your industry, or even for that matter offering the services or products you are. All cases are unique and here at SEO Shepherd we understand that and we have developed methods to identify and resolve the obstacles and get down to the real promotion of your website.
Your website is the end of the road for your clients, but they have taken a long way to get there. Being found on Search Engines is more than about just putting a website up and hoping for the best, you need to broadcast a message; but beyond that you also need to deliver on that message. As part of several steps our initial approach is to confront you with what your website needs before you can get started. To do this we observe and analyse your website from the ground up, checking for spelling mistakes, programming errors and adherence to SEO friendly guide lines. We look at what message your website is sending out and show you how easy it is to send the wrong signal out there.
When we have come to terms with what changes are required, we get to work on this and at the same time prepare your website for all the heavy SEO work that is required to promote a website. Keywords, key phrases and user education are part of this step. We also make sure that there are no conflicting signals being sent or that the conversion flow is being interrupted or found too confusing as it is tempting to put in “Buy, Buy, Buy!” when a simple “Buy now!” is a lot more effective and a lot less confusing.
As SEO Shepherd understands all these points, we are able to sit down and identify a solution that is best suited for you and your website. Make no mistake, Online Marketing is a long and slow process where quick gains, free money and simple solutions are the words of slick salesmen trying to push SEO services, products or tools on you that do not work, or even worse, only works as long as they keep pushing it, but the second they drop the ball (or you as a client) the traffic is gone. Some of Our SEO Services include:
Creating high quality and relevant articles are one big key component for any website that wants to be found online, the article provides content for the users in your niche and gives them something to interact with or help them decide on purchases they are still deciding on. This does not only provide users with something to read, it also increases words on your website or in regard to your website which is the foundation upon which we build and use keywords.
The modern form of spying and learning what your competitors are up to. During Competitor Analysis you attain information about Keywords that they actively target, back links they have previously acquired. From this you can compare the amount of keywords they have targeted and where they are in the Search Engine Ranking Results, so if they have very few keywords targeting something you both compete about and they rank very high you know you have found an area to work on.
Keyword Research is performed with your website as a base, listing the keywords you are visible for and through this finding out where these rank, how much traffic they have and analysing their current trend ability. Keyword Research can also be performed prior to a website launch as part of Project Research when you ascertain whether or not a Project is worth investing time, resources and money.
Review of your website with focus on the SEO Efforts invested in this. This can be in regards to any aspect from you wanting to know if what your current SEO Investment is worth the money to analysing the set up of a freshly launched or even still in production website. This service provides you with an objective view with highly explained and easy to understand language report regarding what your current SEO State is.
Not sure if you require SEO or simply curious if you are at a stage where you need SEO Services. This report analyses your website, keyword visibility and estimated time required to start seeing results. All aspects are analysed in this report which includes On-page, Off-page, Offline, Social Media and Email Marketing options that your site will have available. Complete and honest list of Keywords that your website currently is visible for as well as where you are ranking in the Major Search Engines.
Social Media Management
Opening the doors to Social Networks can seem daunting and the fear of the occasional critical comment from displeased customers keeps many companies from using these highly potent and effective networks. What is required is a Social Media Manager that can maintain and manage the avalanche of comments, queries and remarks from users. With proper management you can also have your users and loyal customers help spreading your message even further. This is where you can take the first step in launching something that can go Viral.
All our services are carefully evaluated and agreed upon with you as our client before we commit our resources. We care about you as a client and understand the privilege you have given to SEO Shepherd in order to promote your website. Use this for to send an inquiry about our SEO Services.