Key Points of SEO
What is SEO? (Search Engine Optimisation)
Search Engine Optimisation is the process of preparing a website in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimisation of the site, monthly maintenance and Content Production for the site, regular evaluation of search results and other adjustments to the site or individual pages.
Why is it important to utilise SEO Services?
90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts several hundred million searches a day. In fact, recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television) at just a fraction of the cost! Why? Simply put, when a consumer finds you through a search engine they are ready to buy. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time. As searchers generally only explore the first two pages in the search results, achieving high rankings on the search engines will make an enormous difference in the amount of visitor traffic your site receives. The big score is when you manage to win the battle for that desired number #1 position as over 65% of all searches for any keyword clicks on that result!
Is there more to SEO?
Yes, proper SEO is not only about Search Engine Result Pages and Rankings and Keywords and Competitor Analysis and Back Links. With proper SEO as SEO Shepherd delivers it you get full assistance with your Online Marketing, from Social Media engagement to Client Interaction and even up selling services if it is applicable and something that you require for your Marketing Strategy.
How much does the SEO Services you provide cost?
Each SEO Service is unique and requires different amount of resources to complete, should you order a complete Competitor Analysis of Ebay for eample (it has millions of individual pages) then it will take quite some time and computer resources to complete, while if you request the same for a small website it will require considerably less resources. SEO Shepherd offers a unique SEO Services Price Calculator that gives you an idea of what these services may cost you. While there are many facctors to consider, we will always confirm with you before commencing any kind of SEO Services.
Are these ‘one off’ Services really working?
SEO and in particular the Higher Rankings are something that requires time and usually a sensible dose of maintenance and upkeep, ‘one off’ Services can give you a short boost and quick visibility for things you may need today and right now. You can combine several ‘one off’ services and spread them out as you go along, depending on your needs and budget restrictions. These ‘one off’ services are often used by large companies that need quick commercial boost from a multitude of sources, but also by upstarters that have very little SEO Budget to use for their Online Marketing. The aim of SEO Shepherd is to allow for the clients to be in control of their SEO Budgets.
Sure, we have many induvidual SEO Services we provide listed here, if you require more details about the impact and expected effect they can have, please use our Contact Page and we will get in touch with you as soon as possible.
I have a large/small scale website that will require high/low amount of SEO Services, can you deliver this?
Large or Small website have very little differences between them, what determines the type of services you require often depends on other factors like seasonal events (If you sell travel and it is in the middle or end of your main season then SEO should focus on the next big event) and where in the life cycle your website is (pre-planning,just launched, re-designed, established). Most people believe that the bigger the website, the more SEO staff they must have, this is not entirely accurate as it is the different types of services and what focus you need or want to give them that determines the required amount of staff. The main areas in SEO (Online Marketing) are: SEO (onpage & offpage), PPC, Social Media, Email Marketing, PR (Offline SEO) and Web Design. They are without any particular order as in major campaigns they can have equal or situational greater importance. SEO usually encompasses all these services, but they are each specific services in which you can have dedicated professionals that have excellent skills unique for that particular area of service, providing you with an even greater impact of your Online Marketing Efforts.
What is the difference between Standalone and Subscribed Services?
Standalone or the ‘one off’ SEO Services are performed as agreed, be this assistance with product launch or other events that require quick boosts mainly for the visibility of an event. Subscribed SEO Services are packages that are focusing on bringing your website more visits and improving the Rankings of the Keywords of your website. All SEO Services provided by SEO Shepherd, aside from Rank Tracking, are available as Standalone Services.
What is so unique about SEO Shepherd?
SEO Shepherd believes in putting you in focus and listening to your specific needs, be it that you already know what you want or helping you find out what you may need for your Online Marketing, for your website and services. SEO Shepherd is also the only SEO Company (at the writing of this document) that offers unique ‘one off’ SEO Services that you can order when you have the means and opportunity to deal with them! There are other unique services similar to this that is available for our subscription customers all of which they can access in their SEO Business Accounts area. Did we also mention that you get a personal and professional SEO Service that takes that extra three steps to ensure that you are happy with the results?
I have tried SEO before, but I was not happy with the results, can you do better?
The short answer is: Yes! We can, by setting what you wish to achieve and advise you of anything that is not productive (Like attempting to rank higher for a Keyword no one searches for). Having your web site rank high in the search engines is both science and creativity, plus the rules for search engine optimisation (SEO) are changing every day. To be able to bring you better clarity and understanding, we at SEO Shepherd ensures that you have your desired key metrics set out before we start performing any kind of SEO Services, even if it is only one of our ‘one off’ services.
Can you build your own SEO Package from SEO Shepherd?
Yes you can, the main packages available on our SEO Services List are general and put together with a broad perspective in mind. We are always working from the fact that each website is unique and so are its services offered, as such we know that what works for one website may not at all work for another.
Do you offer any free samples or reports?
SEO Shepherd provides new customers with one Free SEO Report on a website of their choice, this can be their own website or a competitors website, additional reports can be bought individually or as a part of a package. This Free SEO Report contains details on what the website or webpage have issues with in terms of Onpage SEO and it also provides you with an accurate list of what keywords that are visible on this website or webpage (you will often be surprised at what is discovered).
Is there any catch with this ‘Free SEO Report’?
No, there is none, you just send your request to us and we perform the analysis and return you a report in PDF format and then we leave it at that. Should you however require other services from us we will move your email address to our registry where we may (occasionally) send you an email regarding changes and upgrades to our services and occasional season greetings.
Why Should I choose SEO Shepherd?
We understand the dynamics of marketing, business, and technology – and employ the highest levels of integrity. You also want to get an up to date SEO Service that strives to deliver understandable results, personal yet professional business management and someone that cares about your website just as much as you do. If that is not enough, SEO Shepherd provides you with tools that lets you be in control of your own Online Marketing, without having to do the heavy lifting and if there are things you are unsure about, SEO Support will always be included to all our clients, ready to explain specific services in depth, but do be careful – SEO Shepherd is passionate about Search Engine Optimisation and if you get us talking we might never stop!
Will you require access to our web servers?
It depends, we leave this fully up to our clients, and if you should choose to not let us have access, we will then provide you with changes required through Email or FTP that you can upload in your own time. This is sometimes time consuming and SEO Shepherd strongly advise against this as it often has sevee impact on the success of achieving higher Rankings. No changes will however, with or without access to the web servers, be undertaken before express permission is given.
What are the reasons for my website not ranking high?
There are several reasons a website fails to rank high, most common is that you have heavy competition with excellent SEO, the second is that you have weak content and your website is more visible for unproductive terms like your telephone number, your own URL and words like ‘Click here’ or ‘Buy Now’ instead of your USP’s (Unique Selling Points) and your own products. There are hundreds of other factors that comes in to play in various stages of ranking and purchasing cycles and being aware of them is what makes SEO Shepherd an excellent SEO Company.
Can you guarantee a Number #1 spot for me?
We know that this is breaking the cardinal rule of sales pitching – No! There is nobody that can do this! SEO Companies that quarantee you Number #1 positions in Google are scams, either they are scamming you when they tell you this or they rank you Number #1 for something that nobody ever searches for (or ever will search for). The reason that no one can guarantee this is that there is no SEO in the world that controls the algorithms of the Search Engines. There are however SEO Experts and Strategists that can bring you very high and let you get in on the fight for that Number #1 position, but they cannot guarantee you this spot.
What about first page result?
First page result is something that can be attempted with better certainty, there are however the factor of time required to achieve this as well as other factors to include like how tough is the competition and if they employ SEO Strategies of their own. It is a lot easier to get in on the First Page if the resutls there are without SEO Services, than if they are with.
How long does it take for SEO results to kick in?
The amount of time required varies greatly from Search Engine to Search Engine. This is dependent on how often search engines update their index and subsequently re-rank sites. One of the first key actions SEO Shepherd performs is to get the Search Engines to come around and visit your website as often as possible.
Why should we NOT do the SEO ourselves?
While SEO at a glance is easy enough to perform, it is in the long run time consuming and keeping tabs on what is going on requires both expertise and experience. There is also the fact that your competitor is more than likely to have hired some SEO Services Company to outrank you, which, if that is the case, should you be spending the time you have trying to fight an Expert SEO Strategist or is it better invested in some other area? There is also the fact that if you don’t know what you are doing, you can end up costing yourself a big pile of money for correcting issues like your About Page (with embarrasing staff photos) ranks higher than your main page – Something your SEO Company will have to deal with before they can adress issues like bringing you more clients.
It has taken forever to become visible in ‘Google’, but we are still only in the hundreds?
Great, that is an excellent start, we are ranking in the Top 100 results, which is easier to monitor, gives us an idea of who our competitors are and all we really have to do is gear up for the long climb to the top. Time to improve will depend completely on how fierce the competition is.
My keyword is not even visible, and it has now been months of SEO Efforts?
Then there either one of two things wrong, the first being that your website is not eligeble in some way for this, most common mistake made to date is trying to rank for ‘Winter Car Tyres’ when your company is selling ‘Beauty Cosmetic Products’. The second is that your SEO Company isn’t up for the task, so review your SEO Strategy and if you cannot find a solution, go look for a different SEO Service Provider.
How will SEO Shepherd build my SEO Strategy?
The main area is Keywords and with input from your own desired Keywords in combination with your websites own visibility and Keywords you are already being found for, we devise a strategy, basing these keywords on a scale called Keyword Efficiency Index and from this start putting our efforts in a balanced effort, while constantly monitoring reults to be able to decide if something requires more effort, less effort or must be left alone for the time being as the competition is putting to heavy focus on it for the time being.
Time scales, I like time scales and I would like to know exact number of When and How?
A good SEO Campaign that is aimed to bring more lasting effects works best in 3 months installments, should you desire our Subscribed SEO Services we recommend that you take them in 3, 6, 9 or 12 months subscription. You will be briefed prior to selecting the length of any subscription as to what is expected to be achieved with that particular package. Any SEO Package with duration longer than 3 months can be altered during its course. Please note, there is no one that can guarantee you a Number #1 spot, the same goes for time required to achieve better rankings in SEO – This is due to any number of factors that can impact your Rankings, one of them can be that Google decides to perform ‘Google Dance’ on your specific Keyword on the day of Final Delivery and move you down 75 positions, or even completely from the results.